Celebration! Cinema

    Business Stats

  • Founded in 1944 by Jack Loeks, a pioneer in the theatre industry, in downtown Grand Rapids.
  • Currently family owned and operated by Jack’s son, John D. Loeks, and his son, J.D. Loeks, the President and CEO.
  • John’s daughter, Emily Loeks, serves as Director of Education and Community Affairs.
  • Emily also serves on Local First Educational Foundation Board.
  • Winner of the Grand Rapids Area Chamber of Commerce’s “Uncommon Greatness” Award for initiating the Celebrated Service Award.
  • Studio 28, their original flagship theatre (now closed) was at one point, the largest movie theatre in the world!
  • Owns and operates three IMAX® theaters.
  • First theatre company in the Midwest to convert to stadium seating and all digital sound.
  • One of the first theatres in country to convert to digital movie presentations.
  • Strong advocate of giving back to the community through countless fundraising events.

Celebration! Cinema

If you live in West Michigan, more than likely you’ve viewed a few movies over the years at the family owned and operated Celebration! Cinema. The state-of-the-art shared entertainment experience boasts first rate amenities in all its Michigan locations: Grand Rapids, Kentwood, Gaines Township, Grandville, Lansing, Okemos, Muskegon/ Norton Shores, Kalamazoo/ Portage, Benton Harbor/ St. Joseph, and Mt. Pleasant.

Ever wonder where the fun, festive name came from?

Celebration! Cinema as the Loeks’ theater identity was generated by a community radio contest in Benton Harbor, the location of the first Celebration! Cinema-branded theatre – built in 1997. The contest winner received a year of free movies! The original Loeks owned and operated theatre was the Foto News in downtown Grand Rapids, which first served as a newsreel house and was later renamed the Midtown Theatre when it gained access to present movies.

Community-minded in every aspect of the business, Celebration! Cinema employees strive for celebrated service in every guest interaction. The company also supports a wide array of fundraising events, including the Wizard’s Ball. This event alone, over the last 10 years, has raised nearly one million dollars for DeVos Children’s Hospital and the Make a Wish Foundation.

Celebration! Cinema’s support of the communities they’re located in extends beyond event sponsorship. Their theatres are the site for numerous radio-driven community collections from blood drives to food collections, including the Mel Trotter Turkey Drop. Celebration! Cinema also contributes a portion of the proceeds from their “Shake n’ Share” popcorn buckets to support local nonprofit organizations.

Staying true to their reputation of being engaged in the community and service-oriented, Celebration! Cinema created the annual Celebrated Service Award in 2012. To learn more about the award, visit celebratedservice.com

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