Koeze Company

    Business Stats

  • Established in 1910 as a wholesale grocer by Sibbele Koeze
  • Family owned and operated for over 100 years and four generations
  • Two retail stores in Grand Rapids area
  • Jeff Koeze took the helm in 1997 and serves as Managing Director
  • Online partner Koeze Direct founded by Jeff in 2000
  • Jeff is an avid reader and relies on books to learn new skills
  • Wife Kate is member of Clean Water Fund’s National Board of Directors
  • Partial owner of Nuthatch Software, a custom software house
  • Serves as Treasurer on Local First Board of Directors
  • “Good as Gold Guarantee” promises delight and if not, Koeze always makes it right

Koeze Company

Many people in Grand Rapids are familiar with Koeze Company and know it’s a local family owned business. However, it may to come as a surprise to some it was founded over a 100 years ago! In 1910, Sibbele Koeze established the business as a wholesale grocer selling produce, butter, and eggs to small stores around Grand Rapids. His son, Albertus Koeze, took over the business around 1918 and in 1925, purchased a local peanut butter company. From then on, premium peanut butter and roasted nuts have been a primary part of Koeze’s product offering.

Albertus’s son, A. Scott, and his wife Ruth expanded Koeze’s high-quality product line in the 1980s with delectable confections like pecan turtles and cashew clusters. With an enhanced product offering backed by exceptional service, Koeze’s sales continue to grow, especially during the fourth quarter of every year. Ruth retired in the early 1990s and Scott followed in 1997. At that time, their son, and fourth generation Koeze, returned to Michigan to become the company’s Managing Director.

Before entering the business world, Jeff was an Associate Professor of Public Law and Government at The University of North Carolina at Chapel Hill. Not exactly the ideal preparation for managing a nut company yet his persistence, energy, and excellent listening skills have served him well in business.

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