When Erick and Jennifer Apol founded SuperSavings.com in 2012, they had a vision. Their strong desire and commitment to shop and dine local inspired them to establish an easy-to-navigate website that would encourage others to do the same. “We’d hear objections that local businesses were too expensive or never had promotions,” explains Erick. “Sometimes people would admit they didn’t know what stores or services were available nearby so they’d just shop at a big box store. Jennifer and I wanted to change that with SuperSavings.com.”
SuperSavings.com helps thousands every month by spotlighting local stores and services—and offering printable, mobile-friendly offers and coupons from businesses in the West Michigan area. Through a comprehensive local business directory online, consumers can find local stores and services to fulfill their needs – and promotions to entice them to shop and save locally. Visitors can easily view business profiles (on computers or mobile devices) in over 20 categories, from automotive services to restaurants, clothing to sports & recreation.
For a moderate annual fee, businesses can become SuperSavings.com members and feature their business profile with logo, description, website link, map, and coupons. Members also have access to a dashboard that indicates pertinent stats and allows them to manage their coupons and promotions.
“Many of our repeat visitors tell us the site is easy to use and informative. They use the directory frequently and appreciate the coupons,” comments Jennifer. “Our email list has grown considerably since we began so we’re letting more and more people know how they can shop local and save.”
More money stays in West Michigan when consumers choose locally owned and independent businesses.1,600
Shift $1 in $10 towards local businesses and help create 1,600 jobs in Kent county alone.$1
Shift $1 in $10 towards local businesses and you could help create $140 Million in new economic impact350%
On average, local businesses donate 350% more than national & global businesses