Whether you visit Visser Farms in Zeeland, enjoy their U-pick strawberry fields in Holland or stop by their booth at a local Farmers Market, you’ll be equally impressed with the produce and service. It is excellent - consistently. You can sense the Visser family members share a passion for sustainable farming, a pride in what they do, and pleasure in serving the West Michigan community.
Phil and Cindy Visser remark, “Our family is passionate about growing a delicious product that is healthy. We eat, sleep, and live farming – we love it! Helping folks have great food on their tables makes us happy. We consider ourselves blessed to do what we do each day!”
Each of Phil and Cindy’s seven children are involved in the family farm business, whether it be operations, sales, production or equipment maintenance. Family members agree their goal is to “grow a healthy crop each year, feed their family and others, while also preserving the land for future generations.” Their son Case and his wife Megan explain, “We do this by building strong relationships within our industry, educating people about food systems and our farm, and by conserving the resources within our care.”
Visser Farms participates in Community Supported Agriculture (CSA), a national movement to connect agriculture and society. CSA programs promote farm preservation and stability while allowing people to connect with their local food supplier. This helps build community. Visser Farms offer an annual 25-week flex system based on points, running from mid-May to November 1. Get the details at visser-farms.com
Giving back to the community comes naturally for the Visser family. For instance, they sponsor annual community events such as the Salsa Showdown, the Carve, and the Chef Series at local farm markets. Produce from the farm is donated regularly to Feeding America, and to local food pantries and shelters.
Megan Visser explains, “We strive to educate folks about our farm and the local food system by offering tours of our farm. Our sustainable farming methods are safe and healthy for the community we live in, our customers, and also ensure the land is continually enriched, making future farming possible.”
More money stays in West Michigan when consumers choose locally owned and independent businesses.1,600
Shift $1 in $10 towards local businesses and help create 1,600 jobs in Kent county alone.$1
Shift $1 in $10 towards local businesses and you could help create $140 Million in new economic impact350%
On average, local businesses donate 350% more than national & global businesses